Welcome Series: Setting the Stage for Success
Your welcome email sequence is your first impression. It’s crucial to make it count. A strong welcome series should clearly articulate the value proposition of your SaaS product, guide new users through initial setup, and encourage engagement. Think of it as a personalized virtual handshake, not just a generic automated message. Don’t overload users with information; focus on a few key actions you want them to take, like exploring a specific feature or connecting with customer support if needed. A good welcome sequence typically spans 3-5 emails over a few days, allowing time