Understanding the Core Differences
The fundamental difference between B2B and B2C marketing lies in the target audience. B2B (business-to-business) marketing focuses on selling products or services to other businesses, while B2C (business-to-consumer) marketing targets individual consumers. This seemingly simple distinction has far-reaching implications for every aspect of the marketing strategy, from messaging and channels to sales cycles and customer relationships.
Buyer Personas: The Heart of Targeted Marketing
Developing accurate buyer personas is crucial in both B2B and B2C, but the approach differs significantly. B2B personas often involve detailed profiles of decision-making units (DMUs), considering multiple stakeholders with varying needs and