Search engine optimization has long been the Holy Grail of Web marketing. Every website owner wants to see their sites rank well in the top engines, but exactly how to achieve this remains a mystery for most marketers.
The first thing I want to point out is this fact: The exact algorithms used by the major search engines are actually proprietary, so anyone who doesn?t work for one of these companies who tells you they know exactly what it takes to put you at the top is probably lying to you.
The truth is the search engine companies don?t want …