What is Branding, and Why Does it Matter?
Branding is more than just a logo; it’s the overall perception of your business. It encompasses your visual identity (logo, colors, fonts), your voice and tone (how you communicate with customers), your values (what’s important to your company), and your mission (what you aim to achieve). For small businesses, a strong brand acts as a magnet, attracting customers who resonate with your offerings and values. It differentiates you from competitors, fostering loyalty and ultimately driving sales. In a crowded marketplace, a memorable and well-defined brand can be the key to standing out
